Matthew Kimberley – Delightful Emails

Delightful Emails is split up into roughly three sections. The first part is all to do with your VOICE: how to sound more interesting, how to inject character and personality into every single email, how to really REFINE your personal brand identity so that you’re unmistakably YOU and maddeningly attractive.

The second part is 100% about CONTENT IDEA GENERATION. And let me tell you, it’s GOLD.

You’ll master (in record time, because it’s super simple) a few proprietary idea generation methods that I’ve created. Namely The Alphabet Method, The Fractal Method and The Library Method which you will use to generate unlimited, solid content ideas (which we call Creative Prompts and Subject Matter Prompts) for the rest of your life. No special knowledge required.

In fact, you’ll never have to “learn” any more expertise for the rest of your career just to stay on top of trends or to remain relevant. This stuff is timeless.

What You’ll Learn In Delightful Emails

Module 1: The Delightful Email, A Primer

• The Philosophical Underpinning To The Delightful Email
• The Essential Components of Every Delightful Email
• Reducing Friction To Get Words On The Page
• Writing Technology

Module 2: Voice (A), Individualism

• Being Unlike Everybody Else
• Unburying Your Voice
• Testing Your Limits
• Adventures In Appropriateness
• Thematic Content Creation
• Brand Personality
• Motifs and Motives

Module 3: Voice (B), Stylistics

• Finding The Right Words
• Style Guide Discovery
• Style Guide Development

Module 4: Email Idea Generation

• Finding The Right Words (2)
• The Prompting Process
• Subject-Matter Prompts
• Creative Prompts
• The Alphabet Method
• The Library Method
• The Fractal Method

Module 5: How To Write An Email (A)

• Painting Emails By Numbers
• Subject Lines
• Segues
• Flesh, Greetings and Points
• Calls To Action
• Re-Use and Repetition

Module 6: How To Write An Email (B)

• The Writing Process
• Speed Writing
• Rewriting For Comprehension
• Rewriting For Delight
• Hitting Send

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