Brian Kurtz – Breakthrough Advertising Bootcamp Plus 2025

Get to know Gene and Breakthrough Advertising in a completely new way…

The Breakthrough Advertising Bootcamp is a two week, deep-dive-experience where you will see step-by-step how to embed the core concepts of Breakthrough Advertising into your business.

The group will be led by me and my marketing partner Chris Mason.

And Gene (in spirit).

Chris has been with me since 2013 and he’s a true student of direct response….like me… and probably like you too.

After each call you will have a short assignment – usually no more than 30 minutes.

What You’ll Learn In Breakthrough Advertising Bootcamp Plus 2025 

• Call 1: May 6 at 11am EST – How to Find Your Market’s Strongest Desire and Get Crystal Clear on the Most Irresistible Benefit of Your Product (worksheets included)
• Call 2: May 7 at 11am EST – How to Channel Your Market’s Desire Onto Your Solution So It Feels Like the Inevitable Answer They’ve Been Looking For (worksheets included)
• Call 3: May 9 at 11am EST – How to Apply the States of Awareness Framework to Your Copy So You Can Sell to Prospects Who Don’t Know, Like or Trust You. PLUS What Kind of Copy Will Work Best for Your Offer? (worksheets included)
• Call 4: May 12 at 11am EST – How to Identify the Sophistication Level of Your Market and Make Smart Copy Tweaks that Make Your Message Standout in a Sea of Sameness.
• Call 5: May 14 at 11am EST – Office Hours Call to Help You Write Your Ad – with Special Guests (Call Will Be Two Hours)
• Call 6: May 16 at 11am EST – What To Do If You Get Stuck – How Gene Schwartz Avoided Writer’s Block While Only Working Three Hours a Day
• BONUS Call 7: May 15 at 11am EST – Titans Xcelerator is my $2,000/year Mastermind Program for direct response marketers and all Bootcamp Attendees are Invited to Attend Our Call on May 15 with the founders of Copy Coders and AI experts Mario Castelli and Luke Mills…along with two legendary copywriters, John Carlton and David Deutsch who I will interview…and time permitting, they will even do some critiques from folks on the call on their copy and offers. This is an extra special call…and it comes free with your Bootcamp registration.

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