Dave Rekuc (CXL) – Ecommerce Forecasting

This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.

• Clearly understand the inputs that build an ecommerce business’ monthly revenue and know how to build an accurate model yourself.
• Learn how to track your current progress against a forecast so that you can quickly adapt in real time to your progress.
• Create a channel strategy based on how it layers up to an overall revenue outcome keeping all your channels aligned towards accomplishing the overall goal.
• Understand how to use your forecast to communicate with various stakeholders internally to keep everyone aligned on working towards the overall goal.

After taking this course you will…

• Clearly understand the inputs that build an ecommerce business’ monthly revenue and know how to build an accurate model yourself.
• Learn how to track your current progress against a forecast so that you can quickly adapt in real time to your progress.
• Create a channel strategy based on how it layers up to an overall revenue outcome keeping all your channels aligned towards accomplishing the overall goal.
• Understand how to use your forecast to communicate with various stakeholders internally to keep everyone aligned on working towards the overall goal.

What You’ll Learn In Ecommerce Forecasting?

• The leaky customer bucket and why it matters for projections
• Projecting with percentiles
• Overview of creating a customer cohort-based forecast
• Creating your new customer revenue projection
• Active customer file metrics
• Recently acquired customer repeat rates
• Finalizing monthly inputs
• Review and refine your forecast
• Creating faster and easier weekly projections
• Weekly forecasting feedback loop

More courses from the same author: Dave Rekuc (CXL)

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