Dean Jackson – Email Lead Conversion Mastery + Bonus: Ross O’Lochlainn (Conversion Engineering) – The Conversion System Express

Hereβs some of the email marketing that Dean will work with you to create:
- Youβll start with Reactivation Campaigns for the leads that you already have on your email list. The 9-Word Email is about re-engaging those leads and getting some quick sales in the door! There are some other cool campaigns that work with the leads you already have.
- Next, youβll design and implement your Conversational Conversion process to engage with any new leads that come into your world. Dean will help you focus on the first 10 days of them opting in.
- After that, youβll get stuck into the science of Lead Conversionβ¦ and Dean will help you work out the βconversion mathβ for your situation. This is something that Dean has some amazing stats on, and this alone will be a big breakthrough for you.
- One of the coolest things youβll do is develop your own βSuper-Signatureββ¦ complete with offers to ramp up the number of new conversations you can start every time you send an email to your list.
- One of the most overlooked opportunities for Email Mastery is in the βDuring Unitβ. Thatβs the part of your business where youβre delivering your service or product. Dean has some cool stuff that you can use to that will show you some hidden ways to leverage this experience.
- Last (but not LEAST!), Dean is a MASTER at getting email opt-insβ¦ and Dean has some awesome ways to help you create the ultimate lead magnet for your business. Heβs got some great ideas on how you can maximize your opt-in rates that have changed the way I think about lead generation.
I’d like to work with you to create some killer email strategies. Here’s some of what we’re going to work on:
- Weβll start with Reactivation Campaigns for the leads that you already have on your email list. Thatβs what the 9-Word Email is aboutβ¦ and there are some other cool campaigns Iβll share with you that will work with what you already have.
- Next, weβll design and implement your Conversational Conversion process to engage with NEW leads that come inβ¦ focusing on the first 10 days of them opting in to your list, or emailing about your products or services.
- Weβll focus on the science of Lead Conversionβ¦work out the math for your situationβ¦and design a followup sequence to maximize the revenue per lead. This is something I have amazing stats on, and this alone will be a big breakthrough for you.
- Weβll create what I call your Super-Signature offers to ramp up the number of new conversations you can start every time you send an email to your list.
- One of the most overlooked opportunities for Email Mastery is in the βDuring Unitβ- from the moment someone says YESβ¦ to the time the transaction is over and everyone is happy. Weβll work on some hidden ways to leverage this experience.
- My favorite high-probability, low-cost way to generate more business is by Orchestrating Referrals with the people who already know you, like you, and trust you. Weβll talk about βThe Secret Psychology of Why People Refer Anythingβ¦ and How To Be The Only One They Referββ¦ and specifically how to orchestrate referrals in YOUR business.
- Once weβve got your Ninja-Level Email Mastery Skills in placeβ¦ youβll want to multiply the number of people you can engage with! So, weβll finish up with creating the ultimate lead magnets for your business, and maximize your opt-in rates.
Any one of these things can move the needle immediately for your business, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for you specificallyβ¦ so weβll be able to spend more time on that one with you.
Top 3 reasons I joined Email Mastery
- Deanβs Conversational Conversion Method
- Deanβs style of teaching and philosophy about marketing
- Dean works with you directly on your email campaigns
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