Dekker Fraser – Master B2B LinkedIn Advertising

Now you can get fast results from LinkedIn advertising in this new, groundbreaking course!

This course comes to you from a Silicon Valley marketing veteran with the #1 MBA for marketing. Dekker Fraser has been advertising on LinkedIn since 2011 and has held such notable positions at VP of Marketing for a Google accelerator startup & Global Marketing Manager for PlayStation.

By the end of this B2B advertising course, you will know how to…

• Book sales meetings & acquire customers quickly using LinkedIn ads
• Generate requests for demos, quotes, consultations & free trials for under $30!
• Fix common LinkedIn lead generation mistakes
• Scrape LinkedIn for emails that can be used for advertising on Twitter & Facebook + cold email marketing (hint: this is super cheap and automatic!)

I provide lots of REAL EXAMPLES of LinkedIn campaigns I ran for multiple companies…and explain why they were successful…and how you can be too!

I’ll transform you into a master LinkedIn advertiser.

I’ll walk you through how to generate leads and solve critical problems like paying too much for leads or not getting enough responses because you haven’t hit the right funnel stage.

What You’ll Learn In Master B2B LinkedIn Advertising

Bottom of Funnel LinkedIn Marketing Ads

• Introduction to LinkedIn Marketing (11:48)
• Message Ads (LinkedIn Ads) (12:54)
• Message Ads Tutorial (12:31)
• Conversation Ads (LinkedIn Ads) (7:32)
• Conversation Ads Tutorial (7:51)
• LinkedIn Sales Navigator & Outreach (16:00)
• Image Ads 1 (LinkedIn Marketing) (17:04)
• Lead Generation Image Ads with Mailchimp Nurturing (5:41)
• Image Ads 2 (LinkedIn Marketing) (4:52)
• Image Ads 3 (LinkedIn Marketing) (5:09)
• Image Ad Tutorial (4:24)
• Video Ads (LinkedIn Marketing) (5:46)
• Video Ads Tutorial (4:01)
• Text Ads for LinkedIn (4:14)
• Other LinkedIn Marketing (19:51)
• Targeting Options in 2024 (9:39)
• Matched Audiences for LinkedIn Marketing (4:32)
• Part 1 Slides

LinkedIn Organic Marketing at Scale – Using AI & Automation

• Taplio 1 (1:41)
• Taplio 2 (4:38)
• Taplio 3 (1:52)
• Taplio 4 (2:56)
• AI & Automation Quiz
• Taplio Presentation

Top & Middle of Funnel LinkedIn Marketing Ads

• Introduction A – LinkedIn Marketing (5:21)
• Introduction B – LinkedIn Marketing (12:04)
• Introduction C – LinkedIn Marketing (4:27)
• Brand Unaware A – LinkedIn Marketing (9:58)
• NEW! LinkedIn Thought Leader Ads (2:57)
• Thought Leader Ad Example (0:54)
• Engagement Boost (Tutorial) (5:19)
• Video Views & Brand Awareness Boost [Tutorial] (3:56)
• Video Views vs Awareness Reach (1:14)
• Brand Unaware B – LinkedIn Marketing (18:36)
• Problem Unaware – LinkedIn Marketing (4:08)
• Category Unaware – LinkedIn Marketing (6:42)
• Creating an Event (Tutorial) (4:16)
• LinkedIn Live Example
• Deleting an Event
• Product Unaware – LinkedIn Marketing (7:02)
• Other 1 – LinkedIn Marketing (4:15)
• Other 2 – LinkedIn Marketing (13:26)
• LinkedIn Ads Benchmarks
• Part 2 Slides

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