Eddie Shleyner – Transformational Landing Pages

Learn to create landing pages that compel more prospects to buy, download, and subscribe to your content.

What You’ll Learn In Transformational Landing Pages?

Module 1: “WELCOME” → (5 Lessons)

[Submodule A] → What you can expect:

• [Lesson A1] Expect clear, concise lessons:
• [A2] Expect to learn by example:
• [A3] Expect “Scientific Advertising” by Claude Hopkins:
• [A4] Expect to have a new landing page when you finish:

Module 2: “LANDING PAGES” → (7 Lessons)

[Submodule B] → Transformational results:

• [B1] Copywriting great, Eugene Schwartz:
• [B2] Testing big differences:
• [B3] Clarity, desire, credibility, and action:

[Submodule C] → The before, the after, and the template:

• [C1] The original landing page:
• [C2] The transformed landing page:
• [C3] The template:

Module 3: “ACHIEVING CLARITY” → (16 Lessons)

[Submodule D] → Audience research:

• [D1] A better way:
• [D2] Persona (with an “a”):
• [D3] Person (sans “a”):
• [D4] Persona (an example):
• [D5] Person (an example):
• [D6] Conducting a personal interview:

[Submodule E] → The “Hero” divider

• [E1] The most important divider:
• [E2] Primers:
• [E3] Headlines:
• [E4] Subheadlines:
• [E5] Body copy:
• [E6] Calls to action:
• [E7] Art:

[Submodule F] → Congruence:

• [F1] The forgotten conversion principle:
• [F2] Order of operations:

Module 4: “INTERMISSION #1” → (1 Lesson)

A short break:

Module 5: “INTENSIFYING DESIRE” → (38 Lessons)

[Submodule G] → About fascinations:

• [G1] What’s a fascination?
• [G2] Where fascinations came from:
• [G3] Why fascinations work:
• [G4] When fascinations work:
• [G5] The clickbait debate:

[Submodule H] → Fascinations – 9 writing rules:

• [H1] Guardrails:
• [H2] Rule #1:
• [H3] Rule #2:
• [H4] Rule #3:
• [H5] Rule #4:
• [H6] Rule #5:
• [H7] Rule #6:
• [H8] Rule #7:
• [H9] Rule #8:
• [H10] Rule #9:

[Submodule I] → Fascinations – My 3-step process:

• [I1] One, two, three:
• [I2] Step 1:
• [I3] Step 2:
• [I4] Step 3:

[Submodule J] → Fascinations – 18 filters:

• [J1] Filter #1:
• [J2] Filter #2:
• [J3] Filter #3:
• [J4] Filter #4:
• [J5] Filter #5:
• [J6] Filter #6:
• [J7] Filter #7:
• [J8] Filter #8:
• [J9] Filter #9:
• [J10] Filter #10:
• [J11] Filter #11:
• [J12] Filter #12:
• [J13] Filter #13:
• [J14] Filter #14:
• [J15] Filter #15:
• [J16] Filter #16:
• [J17] Filter #17:
• [J18] Filter #18:

Module 6: “INTERMISSION #2” → (1 Lesson)

Another short break:

Module 7: “EARNING CREDIBILITY” → (9 Lessons)

[Submodule K] → Confidence signals:

• [K1] What’s beneath all of this?
• [K2] Signal 1:
• [K3] Signal 2:
• [K4] Signal 3:

[Submodule L] → Testimonials:

• [L1] Two types of testimonials:
• [L2] Type 1:
• [L3] Type 2:
• [L4] Creating a testimonial campaign:

Module 8: “COMPELLING ACTION” → (5 Lessons)

[Submodule M] → Why now?

• [M1] Reason #1:
• [M2] Reason #2:
• [M3] Reason #3:
• [M4] Reason #4:

Module 9: “TESTING” → (4 Lessons)

[Submodule N] → Big n’ small:

• [N1] Big tests:
• [N2] Small tests:
• [N3] Last thing:

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