Erik Hoffmann – Mini Offer Implementation
That’s Why Mini Offer Coaching Program Was Born
So you can:
- STOP spending 2–3 hours a day creating content that will bring you only 3 likes (but NO client).
- STOP chasing clients in the comments or DMs using “used-cars-dealer sleazy tactics.” Because people hate it.
- STOP creating lead magnets to attract freebie seekers. Because you don’t want to deal with people who want your full attention and everything for free. Do you?
- STOP spending weeks (or even months) creating non-converting webinars (and other outdated strategies) which were booming a few years ago (and now they’re dying)
- STOP risking thousands and thousands $$$ on ads and hoping that some of the visitors will convert into high-ticket clients (which rarely happens)
Instead of This, You Can…
- START getting 40+ paying customers every single week and work only with the people who are willing to pay for your knowledge (and say bye, bye to freebie seekers)
- START promoting just a single piece of content (your mini offer) that will build your list of buyers (not freebie seekers) for FREE
- START running profitable ads with an “infinite” ad budget because revenue from your mini offer will cover all your ad spend without you being a Facebook ad guru
- START upselling your signature offer to your mini offer buyers automatically in less than 7 days so that you can get paid TWICE
- START filling up your course, mastermind, coaching program, or agency with your dream customers (because your mini offer will pre-qualify them)
The Mini Offer Success Path Is Your Shortcut
Your shortcut from an idea to a profitable business without wasting time on social media content marketing, chasing clients with DMs, or trying to turn freebie seekers into paying customers.
STEP #1: DISCOVER Your Blockbuster Idea
In this step, you will discover your mini offer blockbuster idea.
This is the most underestimated step in the whole success path.
Many entrepreneurs think that they can grab just an ordinary idea, start selling it, and it’s gonna be a blockbuster.
Nothing is further from the truth (which is why many people fail to sell their mini offer).
STEP #2: PRESELL Your Idea
In this step, you’re going to presell your mini offer idea, get first customers and validate your offer by the REAL market.
STEP #3: SCALE with Facebook Ads
You don’t want to create a mini offer for just 1, 10, 15 people, do you? That’s why you’re going to start scaling your mini offer with Facebook ads FIRST and deliver content later.
STEP #4: DELIVER Your Mini Offer
Once you have dozens (or ideally hundreds) customers, now it’s time to deliver your content.
And the best of all… You can
STEP #5:UPSELL Your Signature Offer
The final but the most important step. Here, we’ll upsell your signature offer and make your business hugely profitable.
Yes, you can sell thousands and thousands of copies of your mini offer and make decent money.
In fact, when I was selling my first mini offer (Cook Your Copy toolkit), I made $100,000 in sales with just $50,000 in ad spend. So the total profit was $50,000.
Who Is This Strategy For?
This strategy is ideal for:
- Coaches, consultants, course creators who sell their knowledge
- Experts, agencies & service providers who want to get high-ticket clients
- People who don’t want to waste their time on social media chasing clients in comments or DMs
- Those of you who are sick & tired of non-converting webinars, lead magnets, and other outdated strategies
- People who want to step off of the content creation hamster wheel and start getting customers instead of likes and comments (because likes don’t pay the bills)
The Most Common Questions:
How is this program different from other coaching programs?
Focus on implementation – I don’t want you to spend tens of hours watching the videos. Because I know that the only thing that matters is taking action, I keep all the videos short with the action steps at the end.
How much time do I need to start getting sales from my mini offer?
If I use all the tools, templates, and scripts you have in the Mini Offer Coaching Program, it usually takes me 2 days after coming up with an idea to start preselling my offer and getting my first customers.
My personal best is 11h 25m to go from idea to first paying customers from Facebook ads.
Here is the student of mine who did it in 7 days (please, keep in mind, he didn’t have funnel templates, just sales page scripts):
If you’re a complete newbie, it’s realistic to start getting first sales in just one week. But it depends on your work ethic and the effort you want to put into it.
What if I’m not technically skilled? Is it for me?
In the Mini Offer Coaching Program, there are step-by-step tutorials on how to launch your funnel, start running your ads with a low budget and set up your email responder.
Just follow my steps in the video and do the same. And if there is a tutorial missing that might help you move forward, I’ll record it.
What if I have my course already done? Is this presale strategy for me?
If you struggle with getting clients to your course or coaching program, then definitely YES. You can use this mini offer strategy, create a mini offer from your course, and start selling it immediately instead of preselling.
I’m serious about the mini offer strategy, but I don’t have a lot of time every day to implement it. Is it for me?
If you want to get customers without content marketing, following, or being a well-known authority, then definitely YES.
Of course, someone who has more time every day can implement the strategy faster. But I understand if there are a lot of things on your plate. Choose your own pace. It’s not a sprint; it’s a marathon. And the prize at the finish line is worth it.
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