George Blackman – The YouTube Scriptwriter’s Playbook

Master the Craft of Systemized YouTube Scriptwriting

Join the community of YouTubers learning to craft engaging, high-retention scripts without the overwhelm

Whether you’re a budding YouTuber or a seasoned scriptwriter, the struggle with the scriptwriting process is real. But what if it could be… simpler?

This Playbook isn’t just a collection of tips and tricks. It’s a comprehensive journey through the art and science of writing an engaging YouTube video script.

Here are the headlines:‍

• Systems Trump Chaos: Gone are the days of staring blankly at your screen, wondering where to start. My systemized approach breaks down the scriptwriting process into clear, manageable steps, ensuring you never feel lost again.
• Quality AND Quantity: Enhance the quality of your scripts while speeding up your writing process. More engaging content, less time fretting over words.
• Theoretical Meets Practical: Every great strategy is rooted in solid theory. We delve into the principles that underpin almost any successful YouTube video and specific examples that show these principles in action, giving you a deep understanding of how to craft more compelling content
• Action Speaks Louder Than Concepts: You’ll learn frameworks, not just concepts. These are practical, actionable techniques that you can apply to your scripts immediately, to boost your content’s engagement and retention.

This Playbook is your roadmap from overwhelming confusion to confident, systemised scriptwriting.

It’s not just about writing better scripts; it’s about changing the way you approach content creation on YouTube.

What You’ll Learn In The YouTube Scriptwriter’s Playbook

Overcome Decision Fatigue Through Systemized Process and Checklists

• Say goodbye to the overwhelming feeling of not knowing where to start. I’ll share systemised processes and comprehensive checklists to guide you through each step of creating a banger script, to simplify the decision-making on your plate and boost your efficiency.

Enhance Your Script Quality for Better Viewer Retention

• I’ll share all of the insights I’ve gained from my thousands of hours of scriptwriting in the form of proven principles you can apply to your scriptwriting. You’ll get practical frameworks you can follow to ensure that your scripts aren’t just “good”, but that they’re optimised for viewer retention so you can keep your audience engaged from start to finish.

Systemise Tailoring Scripts to Different Styles and Audiences

• I’ll give you a bunch of customisable script templates and audience analysis tools for you to add into your arsenal. These are designed to be adaptable to your style and to your audience. The aim here is for you to be able to consistently capture the unique voice you’re writing in, while ensuring your scripts resonate with the people watching.

Apply Everything Practically – And Learn From Practical Application

As with anything in life, becoming an elite-level scriptwriter isn’t just about theory, it’s about putting what you learn into practise and iterating as you go. You’ll get access to a bunch of hands-on exercises and real world case studies from successful YouTubers to give you an inside look at what works and why – and sharing heaps of practical tools you can apply to your own scripts.

About George Blackman

Hey! I’m George Blackman, and my journey to becoming a YouTube scriptwriting expert took a bunch of commitment, study and analysis – and a bit of serendipity. Here’s a little about me and how I became a go-to person for YouTube scriptwriting:

I went from working in a call centre three years ago to writing scripts for Ali Abdaal, who at the time had 3m subscribers.

From over 100+ candidates, I got one of four writer positions.

The videos I wrote averaged over 1m views each.

I went on to write for creators like Mike Shake, Noah Kagan and Creator Booth, and to work with the team of writers be hind creators like Thomas Frank.

I’ve worked with real estate agents, laser eye surgeons and even child prodigy violinists to kickstart/optimise how they write their videos, and to create a sales funnel for their businesses.

I’ve been featured in Business Insider and interviewed on Creator Science.

I’ve spent months studying dozens of retention graphs across 40+ niches and shared all my findings for free.

And while I’m still learning, I do feel confident saying that I’ve spent more time thinking about scriptwriting on YouTube than almost anyone else.

Not sure how many cool points that gets me, though.

More courses from the same author:  George Blackman

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