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Description
Joanna Wiebe – 10x Facebook Ads
Archive: Joanna Wiebe – 10x Facebook Ads
What’s included?
Welcome and Start Here!
- Your Workbook <— Download Me!
Module One: Facebook and Instagram Ads 101
- Facebook and Instagram Ads 101
- Cheat Sheet: Stages of Awareness
- How to Map a Lead Generation Funnel
- How to Map a Webinar Funnel
- How to Map a Challenge or Video Series Funnel
- How to Map an Ecommerce Funnel
- How to Map a Funnel from Scratch
- End of Module Quiz
Module Two: Anatomy of Facebook and Instagram Ads
- Anatomy of Facebook and Instagram ads
- An Over the Shoulder Walk-Through of Ad Types
- Resource: Facebook Ad Unit Guide
- End of Module Quiz
Module Three: Gathering your Messages
- Gathering your Messages
- Ninja Technique: Facebook Group Message Mining
- Ninja Technique: How to Mine Amazon Reviews
- Ninja Technique: How to Mine Twitter for Messages
- Ninja Technique: Facebook Ad Competitor Research
- Cheat Sheet: Voice of Customer Research Questions
- End of Module Quiz
Module Four: Mapping your Messages
- Mapping your Messages
- End of Module Quiz
Module Five: Writing High-Converting Messages
- Writing High-Converting Ad Copy
- Value Proposition Rehab
- Long Copy vs Short Copy
- When You’re Ready to Write – Do This First
- Step One- Reference your Funnel Map and Pick a Place to Start
- Step Two- Write Down your Value Prop Variations
- Step Three – Write your Headline Variations
- Step Four – Write your Body Copy
- Resource: Facebook Ad Copy Example
- Ad Copy Worksheet
- Cheat Sheet: Value Proposition Checklist
- Resource: Emojipedia for Facebook Friendly Emoji’s
- Resource: Facebook Bullet Point Emojis
- End of Module Quiz
Module Six: Images and Videos
- Resource: Creative Hub Gallery
- Resource: Creative Hub Ad Formats
- Resource: Facebook Text Checker
- Cheat Sheet: Do’s and Dont’s
- Anatomy of a One-Minute Video
- Livestream Script: Educational/ Value-Add Content
- Livestream Script: Relationship-Building
- Livestream Script: Case Study
- Livestream Script: Sales
- End of Module Quiz
Module Seven: Landing Pages that Convert
- Landing Pages that Convert
- Cheat Sheet: Anatomy of a High-Converting Landing Page
- End of Module Quiz
Module Eight: Testing and How to Know if your Ads are “Working”
- Testing and How to Know if your Ads are “Working”
- How to Troubleshoot a Campaign
- Cheat Sheet: Rules of Thumb for Effective Testing
- Cheat Sheet: Key Metrics and what they Mean
- Cheat Sheet: Key Metrics and what they Mean Continued…
- End of Module Quiz
Module Nine: Red Flags
- How to Spot and Avoid Red Flag Situations
- Cheat Sheet: Red Flags to Avoid
- End of Module Quiz
- Bonus: Facebook Ad Compliance
- How to Write Facebook Ad Compliant Copy in Difficult Verticals
Resource: Facebook Ad Policies
Quick-Start Videos
- Step One- Reference your Funnel Map and Pick a Place to Start
- Step Two- Write Down your Value Prop Variations
- Step Three- Write your Headline Variations
- Step Four – Write your Body Copy
Read more about: Joanna Wiebe
Delivery Policy
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In case you submit a wrong email address, please contact us to resend the course to the correct email.
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If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.
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Where can I find my course?
Once your order is complete, a link to download the course will automatically be sent to your email.
You can also get the download link by logging into your TheDLCourse account then going to Downloads Page.
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