Jon Loomer – Custom Event Mastery

Custom events are the secret of Meta advertising that only a select few know how to leverage. You can change that.

The core to effective Meta Ads optimization is conversion events, but not every important action can be defined with a standard event.

Jon uses more than 9 custom events that fire when important actions occur. He uses these events to improve ads reporting, optimization, and even targeting. You can, too.

What You’ll Learn In Custom Event Mastery?

Learn the basics of custom events:

• What Custom Events Are and Why They Matter
• Setting Up Google Tag Manager
• Setting Up the Base Pixel with GTM
• Questions to Ask Yourself About Events to Create
• Add Variables
• The Basic Elements of Custom Events and GTM
• Test Your Events

Learn exactly how to create custom events:

• Internal Link Click Event
• External Link Click Event
• Time on Page Event (Simple)
• Time on Page Event (Complex)
• Scroll Depth Event (Simple)
• Scroll Depth Event (Complex)
• Referral Event
• Embedded YouTube Video Engagement Event
• Combination Event
• Other Events to Consider
• Parameters and Custom Conversions

Learn how to leverage these powerful events:

• Custom Events and Reporting
• Custom Metrics Using Custom Events
• Custom Events and Optimization
• Custom Events and Targeting

More courses from the same author: Jon Loomer

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to TheDLCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your TheDLCourse account then going to Downloads Page.