Jonathan Dane – Landing Page-CRO Mastery

Landing Page-CRO Mastery: Everything you need to know to grow conversion rates in a simple, quick, and effective manner.

Wouldn’t it be great to push aside all the competing information out there, written by people who’ve never run any CRO tests themselves?

That’s exactly the meat of Landing Page-CRO Mastery.

With over 200 clients from different industries, we’re giving you our go-to strategies and tactics for getting results in the quickest way possible.

We simplify what you need to know, but also challenge you to see things differently from what you may have learned in the past.

Your Instructor

Johnathan Dane is a PPC lover and conversion rate fighter, spending most of his time in the trenches.

He’s an international speaker who founded and ran two successful agencies with over $5 million in annual revenue in less than two years.

With experience spanning from over 500 clients (from smaller local businesses to larger ones like Airbnb and Stanford), this course simplifies the confusion and gives you bite sized strategies and tactics that you can implement right away.

Landing Page-CRO Mastery Curriculum

The CRO Fundamentals

• What is Conversion Rate Optimization?
• What is a Landing Page?
• Home Pages Are Bad News
• Landing Page Examples + VIDEO (6:17)
• Landing Page Anatomy + VIDEO (4:31)
• The PPC Success Equation
• Traffic Types & Temperatures + VIDEO (3:23)
• The Bigger Picture

Better CRO Research

• Quantitative Research + VIDEO (1:38)
• Qualitative Research + VIDEO (3:01)
• CRO Research Tools
• Google Analytics Treasures
• Hottest Heatmaps
• Scrollmap Revelations
• Candid Camera Recordings
• Visitor/Customer Interviews
• 5 Second Insights
• Sales Team FAQs
• Mirroring Goals + VIDEO (3:42)

Call To Actions (CTAs)

• What is a Call To Action?
• Two Most Important Worlds + VIDEO (1:11)
• Same CTA – Different Words

Lead Generation Forms

• Above vs Below Fold
• The Elephant In The Room
• Hotter Calls vs Colder Forms + Tests + VIDEO (5:49)
• Compliance Psychology + VIDEO (3:04)
• The Breadcrumb Technique + VIDEO (3:27)

User Experience Steroids

• How Important Is Design?
• Dribbble It
• The Secret CRO Ingredients – Fonts & Readability

Celestial Copywriting

• It’s All About “You”
• Always Strengthen The CTA
• Headline Writing Formulas
• Multistep Form Headlines & CTA Wording
• Iconography & Power of 3
• 20+ Social Proof Examples & Importance

Visuals With Impact

• Hero Images/Shots

Tracking Towards Success

• Conversion & Goal Tracking
• Micro Conversion Tracking + VIDEO (2:14)
• Call Tracking
• UTM Tracking & Hidden Fields

A/B & Multivariate Testing

• What is A/B Testing?
• What is Multivariate Testing?
• Variation Volume & False Positives
• Things That Destroy Tests
• Redesigns vs Iterations
• Testing Prioritization

Scaling & Growth

• New Traffic Channels
• New Revenue Generating Offers

The Best Performing Tests

• The Breadcrumb Technique
• Traffic Quality
• Fake Test Offers
• CTA = Landing Page Sections
• Hyper Locality
• Intermittent Conversion Steps
• Working Backwards
• Sacrifice These Things
• Balancing Conversion Rates & Business Sense
• See You On Slack!

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