Katja Loom Academy – Ecommerce Analytics Mastery

Ecommerce Analytics Mastery for Ambitious Marketers & Data Analysts

7 Hours Condensed Fast-Track with Ready-to-Use Knowledge and Mentorship from Leading Head of BI & Analytics.

Finding your way through Ecommerce Analytics can be a challenge.

With Katja Loom Academy, I help ambitious marketers & data analysts to go:

• From not knowing where to start, an overload of metrics and KPIs to having a structured roadmap with what really matters to fast-track your success in ecommerce analytics.
• From generic advice & theory without practical examples to ready-to-use knowledge that you can apply directly & helps you in your daily work.
• From confusing calculations that are hard to understand and validate to simple, step-by-step break-downs with real-life examples and exercises.
• From extensive information that takes too much time to work through to well-prepared lessons based on 11 years of experience condensed in 7 hours leaning material.
• From wondering what a metric actually means and if it is good or bad to benchmarks & guidance how to interpret data and decide on actions.
• From being uncomfortable asking boss or co-workers (and Chat GPT ain’t good enough) to having a mentor you can always ask and an encouraging environment where every question is welcome.

What You’ll Learn In Ecommerce Analytics Mastery

Profit & Loss Statements (PnL)

Read & understand PnL in detail. Get benchmarks, discuss findings with C-level & finance, drive actions for different teams.

Ecommerce KPIs

Calculate and understand important Ecommerce KPIs; from customer acquisition to retention, website, contribution margins and profitability.

Cohort Analysis & CLV

Learn how to read & calculate cohorts, customer lifetime value (CLV), understand if you are first-order profitable and calculate break-even.

Forecasting & Planning

Write financial projections and forecast revenue & profitability with high accuracy, even a long time into the future.

Master Google Sheets

Basic & advanced Google Sheet formulas, functions and chart creation tailored for e-commerce data analysis.

More courses from the same author: Katja Loom Academy

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