Lena – Adventures In SEO

Salepage : Lena – Adventures In SEO

Course description

It is a little different than most courses on the market, so let me explain what I mean by “instructor led.”

All course materials, including video lessons, are available on Day 1. The instructor-led portion is meant to help you walk through the material in a structured way and clear up any questions you have as you go along.

Participating in the “live” component is completely optional.

For the duration of the 6 weeks, you will be in an interactive Facebook group called Adventures in SEO Central where you can ask questions, receive feedback from other students and from me during my weekly office hours.

Throughout these 6 weeks, I will also be in the group adding additional commentary to complement the lessons we’re covering that week and giving discussion question prompts to facilitate learning.

Once the 6-week live portion ends, you will have continued access to the course materials for the life of the course.

You will also be invited to a group for course alumni where you can continue discussions and help one another:

What’s covered in this course?

Google and Pinterest keyword optimization. It is fairly equally split between the two. That’s because the two platforms are similar to rank for that many of the same principles apply to both.

This course teaches you how to optimize your content if you want to get solid traffic from Google, Pinterest, or both.

Course Curriculum

Welcome!

• WELCOME!
• COURSE TIMELINE
• JOIN THE FACEBOOK GROUP!
• COURSE PRE-WORK (IF YOU’RE NEW TO PINTEREST)
• OFFICE HOURS

Module 1: Keyword Trees & The End of Pinterest

• A BIRD’S EYE VIEW
• THE LOGIC OF POPULAR CONTENT
• PINTEREST KEYWORD TREES
• KEYWORD TREE WORKSHEET
• FINDING NEW KEYWORDS IN 10 MINS + THE GOOGLE VERSION OF PINTEREST INDEXING
• NICHE TOPIC EXAMPLE
• FINDING THE “END OF PINTEREST” PART 1 of 2…the ebook
• FINDING THE “END OF PINTEREST” Part 2 of 2…the video + worksheet
• HOW TO UPDATE OLD POSTS WITH NEW PINTEREST KEYWORDS
• MASTER PINTEREST TRACKING SPREADSHEET
• CHANGE LOG

Module 2: How to Combine Google + Pinterest Keyword Research

• GOOGLE KEYWORD RESEARCH – WHAT WE’RE LOOKING FOR
• VALIDATE YOUR CHANCES OF RANKING
• THE HUNT FOR EVERYDAY PHRASES (CHEATSHEET)
• EVERYDAY PHRASES KEYWORD RESEARCH TRAINING
• TYPES OF POSTS THAT RANK ON PAGE 1 OF GOOGLE
• GOOGLE KEYWORD BRAINSTORMING WORKSHEET
• BRAINSTORMING A BROAD NICHE (DECLUTTERING EXAMPLE)
• PLACES TO LOOK FOR GOOGLE KEYWORD SUGGESTIONS (CHECKLIST)
• DRAFT BLOG POST TEMPLATE WITH KEYWORDS (MICROSOFT WORD)

Module 3: How to Optimize Your Posts for Google AND Pinterest

• NARROWING DOWN YOUR KEYWORDS
• KEYWORD OVERWHELM
• WHERE TO PUT KEYWORDS IN YOUR POSTS (PDF)
• WHAT INDEXING LOOKS LIKE ON VARIOUS PLATFORMS
• DUAL OPTIMIZATION OVERVIEW
• OPTIMIZATION CHECKLISTS {DOWNLOAD}
• PRIORITIZING KEYWORDS VS POST LENGTH (FOR SEO PURPOSES)
• HOW TO OPTIMIZE YOUR BLOG POST DRAFTS FOR GOOGLE
• LET’S TALK IMAGE OPTIMIZATION
• HOW TO OPTIMIZE FOR PINTEREST (EXAMPLE)
• WHAT CAN YOU EXPECT FROM DUAL OPTIMIZATION?
• WHAT TO DO IF GOOGLE + PINTEREST KEYWORDS DIFFER
• IMMEDIATE INDEXING DEPENDS ON THIS

Module 4: Clickworthiness

• INTRODUCTION TO CLICKABILITY
• WHAT MAKES A POST SO DARN CLICKABLE?!
• 3 CHARACTERISTICS OF CLICK WORTHY CONTENT
• THE SECRET TO CREATING COMPELLING CONTENT
• 3 WAYS TO KEEP YOUR BEST CONTENT PERFORMING WELL

Module 5: A Simple Repinning Strategy

• THE ROLE PINTEREST PLAYS IN YOUR BUSINESS
• 3 PRINCIPLES OF PINTEREST TRAFFIC
• TRACKING POWER PINS & SCHEDULING THEM OUT < 1 HR / WEEK
• WHAT ABOUT LIVE PINNING?
• BOARD ARCHITECTURE
• SPLIT TESTING PINS FOR BETTER RESULTS

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