Rob Walling – The SaaS Launchpad

Building a startup is hard.

What if you could avoid the pitfalls, mistakes, and setbacks that will derail your progress and motivation?

Introducing…THE SAAS LAUNCHPAD

The Ultimate Course For SaaS Startups.

• A comprehensive, self-paced course designed to guide aspiring founders through every stage of launching a successful SaaS product.
• Taught by renowned SaaS expert Rob Walling.
• More than 9 hours of in-depth lessons, covering the entire journey from idea conception to product launch.
• You’ll receive access to course resources, including practical tools, worksheets, and quizzes, all crafted to reinforce learning and facilitate real-world application.
• Whether you’re a first-time founder or a seasoned entrepreneur looking to venture into the SaaS space, The SaaS Launchpad provides the knowledge, strategies, and hands-on experience needed to transform your vision into a thriving SaaS business.

Get instant access to 28 video lessons, including worksheets and quizzes.

What You’ll Learn In The SaaS Launchpad

Welcome To The SaaS Launchpad! (37 min)

• Introduction To The Course (04:56)
• Why SaaS is the BEST Business Model (08:28)
• Getting Started (14:46)
• Why I think you should (mostly) focus on Business-to-Business (09:09)

The Idea Phase (3hr 29min)

• The DNA of a Great SaaS Idea (28:48)
• The Bootstrapped SaaS Graveyard (Avoid these at all costs) (15:27)
• How to Find SaaS Ideas (09:54)
• The 2/20/200 Idea Validation Framework (11:09)
• 2 Hour Validation | Part One | The 5PM Pre-Validation Framework (26:19)
• 20 hour Validation | Part One | Talk To People (16:49)
• Making 100+ Cold Calls to Find Validation (with Jason Buckingham of SeniorPlace.io) (26:52)
• 20 hour Validation | Part Two | Landing Pages (18:28)
• Your 20-Hour Idea Validation Blueprint: Landing Page Worksheet (13:52)
• Steal This Process to Write Your MVP Landing Page (with Lianna Patch of Punchline Copy) (46:21)
• Validation Red Flags and Invalidating an Idea (09:28)

The Build Phase (2hr 24min)

• Planning and Creating Your Minimum Viable Product (21:30)
• Building A Great MVP (with Derrick Reimer of SavvyCal) (45:06)
• Building Your Launch List (22:19)
• When Should I Start Marketing? (11:51)
• Preparing For Launch (Go-To-Market) (23:48)
• SaaS Pricing 101 (20:14)

The Launch Phase (2hr 45min)

• The Phased Launch Playbook (11:11)
• Iterating & Strengthening Product-Market Fit (18:19)
• Early Stage Sales for First Time Founders (with Craig Hewitt of Castos) (35:11)
• When is it Time to Start Over? (13:19)
• Early Stage SEO Strategies (with Ruben Gamez) (41:37)
• Watch Me Find SEO Opportunities (with Ross Hudgens of Siege Media) (42:51)
• Now It’s Time To Get To Work (02:39)

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