Rory Vaden – Monetize Your Personal Brand

HOW TO GO FROM UNKNOWN AND UNDERPAID TO AN UNSTOPPABLE FORCE OF INCOME AND IMPACT IN YOUR INDUSTRY

Build A Powerful Personal Brand That Makes You Wealthy & Well-Known With Step-by-Step Guidance From NYT Bestselling Author Rory Vaden

A Powerful, Well-Defined Personal Brand Is The Missing Link Between Being Unknown In Your Field And Becoming Unstoppable.

As technology continues to change our perception of the world, it’s clear that personal brands are only increasing in popularity and effectiveness. And the trend is accelerating.

In fact, a 2022 research study called “Trends In Personal Branding” showed 67 percent of ALL Americans would be willing to spend more money on products and services from the companies of founders whose personal brand aligns with their own personal values.

Here’s why:

• Personal branding is shaping the future: Millennials and Gen Z are placing a remarkably strong emphasis on personal branding to make important decisions. Personal brands can affect what content they watch, what food they consume, where they shop, their career choices, who they trust, who they recommend to others, who they hire, who they vote for, and even their romantic interests.
• Personal branding is highly profitable: the younger generation of leaders and influencers, who will have significant purchasing power for the next 30 years, don’t see personal branding as just a superficial game of popularity. Instead, they consider it one of the primary factors in deciding where to spend their money.
• Personal brands build trust: an impressive 74 percent of Americans are more likely to trust someone with an established personal brand. Equally compelling, 82 percent agree that companies are more influential when their executives have a recognizable personal brand. These findings underscore the power of personal branding in cultivating trust and amplifying influence.
• The evidence is crystal clear: the world cares about personal brands and they vote with dollars. Because we don’t relate to products or ideas as much as we relate to people.
• The good news is that you can learn how to use the same strategies these icons have used to become the .0001% in your own field — and get paid accordingly.
• But we’re guessing you don’t have millions of dollars and a decade of time to wait in order to build a powerful personal brand that will make you wealthy and well-known in your industry.
• Luckily, there’s a proven, step-by-step formula for building and monetizing your personal brand that takes all the guesswork out of the equation — and shows you exactly how to raise your impact, influence and income at the same time.

INTRODUCING FOUNDR’S NEW COURSE: Monetize Your Personal Brand

The Fastest Way To Go From Unknown and Underpaid To An Unstoppable Force of Income and Impact in Your Industry — with Expert Brand Builder Rory Vaden

If you’re tired of feeling like just another face in the crowd, constantly overshadowed by competitors who seem to have it all figured out…and would love to gain wealth, influence, and success by standing out from the rest…

Renowned personal branding coach and trailblazer, Rory Vaden, will guide you on a transformative journey that will magnetize your career, ignite your personal brand, and unleash your full potential to do your best work and build a better business.

What You’ll Learn In Monetize Your Personal Brand

MODULE 1: Build Your Brand

Uncover your sparkle! Dig into your DNA, talk to your tribe, forge your message, position like a pro, and bam! You’ve got a brand that dances.

• Lesson 1: Introduction
  Embark on a journey through personal branding, breaking down walls and igniting a passion to move from the unknown to the known.
• Lesson 2: Your Brand DNA Overview
  Unravel your unique brand proposition by probing six core questions, carving a path through passion, problem-solving, and business model exploration.
• Lesson 3: Your Audience’s One-Word Problem and Passion
  Zero in on your audience’s one-word problem, offering solutions with laser-focused precision and clarity.
• Lesson 4: Who Do You Serve? (Research/Results)
  Speak directly to the individual, exploring demographics and psychographics to craft a tailored message that resonates with your ‘why’ as a ‘who.’
• Lesson 5: Monetization Strategy
  Unlock the golden grid of monetization, aligning your primary revenue stream with your true purpose and design.
• Lesson 6: Brand Positioning Pt 1: Message and Uniqueness
  Forge your brand’s unique message, distilling your truth into an actionable statement that lives at the core of who you’ve been and who you’re called to be.
• Lesson 7: Brand Positioning Pt 2: Your Brand Positioning Statement
  Unearth the underlying cause of your audience’s struggle, weaving a powerful positioning statement that resonates on multiple levels.
• Lesson 8: Titles
  Craft compelling titles that sell the destination, not the journey, inviting curiosity and alignment with your brand’s essence.
• Lesson 9: Your First Positioning Tool
  The Expert Bio: Sculpt a captivating expert bio that packages your credibility, mission, and passion, ensuring your first impression is fearless and clear.

MODULE 2: Building Your Revenue Engine

Rev that revenue engine! Blend offers, polish your content like a diamond, grab attention for free, and watch your bank account ring “cha-ching!”

• Lesson 1: Introduction to Your Revenue Engine
  Kickstart your success engine by focusing on relationship building, strategic planning, and immediate implementation, turning referrals into revenue conversion.
• Lesson 2: Offer Structure
  Navigate the intricacies of pricing and packages, choosing between collapsible offerings or bundled pricing, all while adding urgency with well-crafted limiters.
• Lesson 3: The Content Diamond
  Polish your marketing through the Content Diamond strategy, utilizing amazing free content as your engine fuel, competing for attention, and automating your content creation.
• Lesson 4: Free Traffic Sources
  Harness the seven pillars of promotion, ranging from podcasts to social media, utilizing free traffic sources to connect with your audience and keep them engaged.

MODULE 3: Pressure Free Persuasion

Sell without the squeeze! Embrace the ethics, befriend your clients, listen like a detective, close with class, and turn “No way!” into “Today!”

• Lesson 1: Introduction & The Service-Centered Mindset
  Shift from a self-centered approach to a service-centered mindset in sales, using ethical forms of persuasion, focusing on the client’s best interest, and committing to ensuring everyone wins.
• Lesson 2: Relationships and Referrals
  Build sales through fostering genuine relationships and leveraging relational equity, focusing on giving, building trust, and using deliberate strategies like volunteering, supporting, and using platforms like LinkedIn to grow referrals.
• Lesson 3: Discovery
  Learn to understand your target audience’s needs by encouraging open dialogue, discovering their core principles, and aligning your approach to what they believe in and operate by.
• Lesson 4: 9 Categories of Closing Questions
  Apply service-centered hard closing when necessary, emphasizing what’s best for the client, while being forthright if the product or service isn’t the right fit, aligning the closing strategies with ethical considerations and the client’s real needs.

About Rory Vaden

Rory Vaden is the co-founder of Brand Builders Group, the world’s leader in personal brand strategy. They help mission-driven messengers to expand their reach, grow their income and make a more positive impact in the world by teaching them how to build and monetize their personal brand.

They work with recognizable clients such as Lewis Howes, Ed Mylett, Amy Porterfield, Eric “ET Hip Hop Preacher” Thomas, Jasmine Star, Peter Diamandis, Erwin McManus, Luvvie Ajayi Jones, Tom and Lisa Bilyeu and Jon Gordon all the way to brand new aspiring experts and entrepreneurs.

Rory’s first book Take the Stairs is a #1 Wall St Journal, #1 USA Today, #1 Amazon and #2 New York Times bestseller that has been translated into 11 languages.

As an expert in the psychology of influence, Rory frequently appears in the national media for his insights on overcoming procrastination, increasing focus, and creating more influential leadership. He has been listed as one of the top 30 leadership bloggers in the world by Alexa and formerly hosted a podcast listed by Inc Magazine as the #1 best business podcast.

Foundr is ecstatic to partner with an expert practitioner of Rory’s caliber to bring you the world-class, highly-actionable strategies found in our new course, Monetize Your Personal Brand.

More courses from the same author: Rory Vaden

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