This is the secret of Emotional Direct Response Copywriting…
It’s understanding the deep, dark secrets of human nature. What we aspire to be, and how we fall tragically short.

And connecting with that.

Offering relief. Even in your sales message. But also through your offer.

And through this method, you can attract more customers and make more sales.

I’ll admit: I spent my first decade-plus in marketing refusing to admit so much of this. Because I’ve seen so many marketers unethically exploit this knowledge, and it made me sick to my stomach. But if you have a product that’s truly beneficial to your prospect, I also believe it’s your ethical obligation to use whatever means necessary to persuade them to try it (following Jay Abraham’s Strategy of Preeminence). Including this deep understanding of the desperation that drives so much of our action — including buying.

Which is why I’ve put together this training, despite my hesitation.

Again, please only take this training with the best ethical intentions. To do otherwise would be in violation of your own integrity, and hopefully it would cause you great shame. But if you are able to show others a light that can offer some relief, I strongly encourage you to do so — even when it means you have to step into their darkness to do so.

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