Assessment Overview:

1. Nail your Niche
2. Ideal Outbound Customer Profile
3. Improve email & phone response rates
4. Initial qualified opportunities in 60 days
5. Steady creation of qualified opportunities 6 months
6. Recurring revenue in 6-12 months

Three Capabilities

1. Engage – Know who & how to reach key people, who can drive bigger deals..
2. Intrigue – Non-threatening conversations that stimulate interest, curiosity & next steps
3. Convert – Move the prospects through a repeatable process to predictably build your funnel + Scale – Build a process & team that breaks your lead generation and talent bottlenecks

Part 1 Key Topics:

1. Nail A Niche & ICP
2. Introduction: “Deep Dive 25”
3. Primary Skill Building: Email Prospecting Process and Guide
4. “Day In A Life” & Time Management
5. List-Building

Topic Examples: Email Prospecting:

• Client Guide: Predictable Revenue Email Templates
• Writing & Customizing Email Templates
• Response Handling – Email Organization & Sales Systems
• Simplifying Messaging To Intrigue Prospects & Differentiate
• Establish Realistic Email Benchmarks & Metrics

Part 2 Key Topics

• Primary Skill: Phone techniques (ie Mapping & AWF calls)
• Secondary skill: Social Media & Personalized Emails
• Converting Emails To Phone Calls
• “Popular Point Of Pain” Positioning
• Dashboards, Tools, Apps Tuned

Part 3 Key Topics

• Primary Skill: “Deep Dive 25” + “Selling The Dream”
• Passing The Baton (Prospector -> AE Handoff)
• Outbound Pipeline Conversion Rates
• Quality Control
• Follow Up Processes
• Nurturin

Archive: Aaron Ross – Predictable Revenue The Ultimate “Cold Calling 2.0