Authority Hacker – SEO Penalty Pack

A Proven Path to Preserve or Recover SEO Traffic

• Reclaim Lost SEO Traffic
• Prevent Future Traffic Declines
• Step-by-step SEO Recovery guide
• Restore Google’s Trust & Credibility

Did The Last Google Updates Send Your Traffic SWINGING?

Feeling the squeeze from Google’s latest updates? You’re not alone.

For many small site owners, adapting to Google’s frequent updates feels like navigating a maze in the dark. If you’re not in sync with the latest standards, it’s easy to feel lost.

Be it Core, Review, Spam, or Helpful Content updates, each one brings its own set of hurdles, often beyond your control.

• Has your traffic plummeted overnight?
• Does nothing seem to turn around that slow decline?
• Are you sifting through vague and contradictory recovery tips?
• Uncertain about your next steps or what might have gone wrong?
• Is inferior content now overshadowing your hard work?
• Are you scared of whatever Google has up its sleeve next?

It’s natural to feel disheartened, whether you’ve faced significant setbacks or are just wary of future surprises. But it’s also in your power to turn the tide.

The solution remains consistent, regardless of the update: Elevate your site’s overall quality and make BIG changes to “shock” the algorithm when it reevaluates your site.

Transforming your site won’t be a walk in the park, and it might push you out of your comfort zone. However, by following our proven step-by-step system you stand the best chance to reclaim, and maybe even surpass, your previous traffic levels.

We’ve proven it by helping both ourselves and our members bump their traffic back up using this exact process, even after serious losses.

Introducing The SEO Penalty Pack

What You’ll Learn In SEO Penalty Pack

The Content Audit Blueprint

• Introduction: How The Process Works

In this intro module, we will show you how the overall system works, and why it works by explaining how Google grade your site and pages.

• Part 1: Case Studies

We’ve used this system on several different sites and managed to either bump the traffic up or recover lost traffic to updates like The Helpful content Update or Core updates. In this module, we will show you the exact case study, how they applied our methodology and the result they achieved.

• Part 2: Crawling Your Site

Before you start your audit, you need to make a list of your URLs and collect key metrics about them. We’ll show you a quick, easy and free way to do a full crawl of your website to identify exactly which pages need attention.

• Part 3: Preparing Your Audit Environment

Once you have collected the data, we will walk you through our custom Audit template built on Notion. It’s free of charge and does a lot of the heavy lifting for you by pre-filtering your URLs in decision buckets to save you time.

• Part 4: Grading Individual Pages

Once you’ve built your auditing environment, we will you through our custom grading system that mimics the way Google looks at your site. This will help you identify the pages that are likely to get your site in trouble and what needs to be done with them.

• Part 5: Making Decisions

After auditing your pages, you will have to decide what to do with them. We will walk you through all the possible scenarios and when to do what based on previous audits we’ve done.

• Part 6: Getting Audit Decisions Done

Deciding on a page doesn’t bump your traffic back up. Acting on this decision does.

This is why we’ve built a complete Audit to-do system inside our template to help you keep track of all the decisions you have made and ensure they get done.

This module will show you how the system works and how to track your progress effortlessly.

The E-E-A-T Blueprint

• Introduction: How E-E-A-T Works

In this introduction module, you will learn how E-E-A-T works, what Google is looking for exactly and how to stay up-to-date with the changes in guidelines so you can pre-emptively keep your site in-line with what Google is looking for and avoid traffic declines.

• Growing Perceived expertise

Expertise is the formal side of E-E-A-T. It’s the recognized part of your mastery over your topic. Think like a degree, a certificate or anything tangible proving you’re an expert.

The problem is: Google is a machine and not a very smart one. Meaning that even if you are objectively an expert, if you don’t have very specific elements on your site AND off your site to back that up very obviously to Google, you won’t be seen as one by the search engine. And this could cost you dearly.

So in this module, we will help you upgrade your site to display expertise the right way including done for you page templates and advanced SCHEMA code snippets.

• Displaying Experience in your content

Experience is the informal side of your mastery of a topic. It’s the field cred, and as such, there are no institutions to back that up officially.

The way Google evaluates you against this criteria is based on your content and the way it’s put together.

So in this module, you will learn how to adjust your editorial guidelines to truly reflect experience in your content and tick that box for Google.

• Establishing Authority

Authority is a vague concept in the SEO world. It means that Google sees you as a reference on a topic and gives you an “unfair” advantage in rankings.

The way you achieve this “Topical Authority” is by strategically covering the right topics on your website and acquiring the right links. That’s what you’ll learn how to do in this module.

• Earning Google’s Trust

Trust in the eyes of Google is established by providing enough background information about, your company and your authors. It’s the ability to “find who is behind the content”.

There is a formal way to do that on your website through core pages and the information found on these.

You will learn how to do it and even how to use AI to help you get it done faster.

More courses from the same author: Authority Hacker 

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