Gemma Bonham-Carter – The Passive Project

Create exponential course growth and start making sales while you sleep.

For course creators ready to automate, create an evergreen ecosystem, and level-up their marketing strategy… so they can turn their one-off launches into bigger, more consistent income.

Make this your biggest year in course sales yet.

I see you. You have created your course and run a few successful launches. Now you’re ready to turn those one-off launches into more consistent income. You’re ready to dial up the strategy and hit $10k, $20k or even $50k months with clarity and more ease.

Hate to break it to you, but relying on live launches alone or one trendy Instagram sales hack that happens to be working right now isn’t going to get you there. Building your business on a one-trick pony is like building a house on a shaky foundation – eventually it collapses. Instead, you need a strategic approach that creates a sustainable and smart business. One that maximizes sales without draining your time (true story: I’ve used this method and haven’t had a $0 day since Jan 2020).

YOU HAVE THE COURSE.

NOW IT’S TIME TO BECOME A PASSIVE INCOME BOSS.

DO THESE SOUND FAMILIAR?

Live Launches are unpredictable

You’ve realized that live launches aren’t the ultimate answer for making money as a course business. The old way of selling courses with live launches alone can be thrilling (those big paydays on close cart day are fun!), but they come with a side order of exhaustion.

Plus, 2022 and 2023 showed us that launches are unpredictable, with even the “biggest” course creators in the industry having inconsistent, lower launches than ever before.

Funnels are harder than they look

Maybe you have already thought about “going evergreen”, so you watched someone else’s funnel and then tried to hack it. It seems easy – just a webinar and some emails, right? But when the sales didn’t start flooding in, you were left not knowing why. Layering in an evergreen sales system is actually a lot more nuanced than it might seem. Building a funnel that will truly do all the heavy lifting of selling your course takes high-level strategy that goes beyond seeing the surface of someone else’s business.

There are too many moving parts

How do live launches, evergreen funnels, social media marketing, and audience growth all work together in a way that isn’t overwhelming? What should you focus on first for the best ROI? And how can you stay ahead of the curve on what’s working today? With so many moving pieces in the world of marketing for online course creators, it’s easy to get stuck or spend too much time focusing on things that don’t really move the needle.

LET ME INTRODUCE: The Passive Project

The program for established Course Creators who are ready to enroll students more consistently in their offers, build an evergreen sales system, and sustainably grow their revenue to 6-figures and beyond.

What You’ll Learn In The Passive Project

Evergreen Experience

Build a personalized, evergreen sales “machine” that runs on autopilot. Forget pushy sales tactics, and instead create an experience where your new leads feel seen and excited to enroll in your course. This 21-day primary evergreen funnel will sell your course 24/7 and become the main lead magnet in your business. You’ll learn how to analyze the metrics so you can easily optimize your funnel over time, as your business evolves. No matter how big your business gets, getting sales notifications when you’re away on vacay NEVER gets old.

Forever Funnel

Beyond your primary evergreen funnel (which is what you’ll build in Course #1), you’ll still want to make sales after that 21-day period. This is where long-term email marketing comes in! But it doesn’t always have to be real-time newsletters. Inside The Forever Funnel, you’ll learn a strategy that NO expert is talking about and build out a 6, 9 or 12-month email funnel to automate even more sales on a longer-term basis, so you can provide different “pathways to purchase” for your audience. As a bonus, we’ll show you how to sell secret upsells, downsells, and other offers, completely hands-off.

Launch University

Evergreen is amazing (and you could leave it at that!), but we have seen that layering evergreen with live launches together creates the most maximized revenue potential. Running a few live promotions a year creates hype, awareness, injects fresh life into your course, and turns into a sweet sales spike in your Stripe dashboard. Inside Launch University, we’re handing over our launch playbook and plug-and-play Launch Campaigns. Use these to run chill launches when you feel inspired to (and no, you don’t have to turn off the evergreen while you do it!).

About Gemma Bonham-Carter

Creator of The Passive Project and the blogger-turned-business strategist who grew her own 7-fig/year business with two kids, a small team, and part-time hours.

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