Mark Ritson – Mini MBA in Marketing

Training in marketing makes you better at marketing

Become the best marketer you can be.The Mini MBA in Marketing is an MBA level, CPD accredited course that gives you the tools and expertise to supercharge your career. On-demand modules based on Mark Ritson’s award winning MBA teaching form the basis for applied, world class learning.

Designed for marketers of all backgrounds, nationalities and educational levels, over 90% of our alumni complete the course feeling more inspired, confident and effective as a result of taking the Mini MBA in Marketing.

Course features

The skills you need to stand out.

10 on-demand lessons covering core modules

What will you learn in Mini MBA in Marketing?

Module 1: Market Orientation

• customer focus / business culture / predictive marketing
• Module length: 45 mins

Module 2: Market Research

• research design / qualitative methods / quantitative methods / backwards market research
• Module length: 40 mins

Module 3: Segmentation

• market mapping /demographics / firmographics / behavioural
• Module length: 47 mins

Module 4: Targeting

• strategic decisions / mass marketing / target segment portraits / targeting criteria
• Module length: 41 mins

Module 5: Positioning

• brand position / articulation / disruptive execution / perceptual maps
• Module length: 53 mins

Module 6: Objectives

• Purchase funnel / The right objectives / Strategic decision making
• Module length: 44 mins

Module 7: Product

• product creation /product assessment / NPS scores
• Module length: 53 mins

Module 8: Price

• Price settings / Using quantitative models to set a price / Discounting and price wars
• Module length: 42 mins

Module 9: Integrated Marketing Communications

• The S curve / Profitability matrix / Price setting / Elasticity
• Module length: 45 mins

Module 10: Distribution

• Omnichannel / Direct vs indirect channel models / D2C sector
• Module length: 50 mins

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