Sophia Amoruso – Business Class

Desciption of Business Class

The Premier Entrepreneurship Program for Founders and Founders-to-be

Business Class is so much more than your basic “online course.” Business Class is utopia of educational content, a rich, exclusive community, and a portal to exclusive access to today’s top founders, CEOs, and industry leaders.

Over the course of 10 weeks, we’ll cover seven modules (we call them Flights). You’ll watch streaming video lessons and dive into the accompanying worksheets, where you’ll plot and plan your next business moves then jump into our private app, The Lounge, to discuss it all with your fellow entrepreneurs.

What will you learn in Business Class?

Flight 1: The Jet Fuel

OVERVIEW:

On this Flight, you’ll learn which areas of your business you’re best at, allowing you to use your superpowers to their maximum potential and identify your gaps. You’ll identify the problem your product or service solves, plus how to find the white space that will set your business apart from the pack.

DURING THIS FLIGHT:

• Discover your unique Jet Fuel—what it is that sets you and your unique business apart and how to leverage those strengths
• Clarify the problem you’re solving for your clients or customers to create the exact solution to fit their needs
• Define and refine your Peak Product—the product or service that will skyrocket your business to new heights
• Map out where your business sits among your competition—and how to take advantage of the white space

UPON LANDING:

You’ll have established a solid understanding of how to harness what you’re really great at and strategize your product or service that’ll stand out among the competition.

Flight 2: Passenger Check-In

OVERVIEW:

On our second Flight, you’ll gain critical insights into who your customer is (I like to call them your Perfect Passenger), and figure out whether or not you’re on the right track.

DURING THIS FLIGHT:

• Discover where to find your dream customer by reverse engineering the competition and hacking the system to identify exactly who you’re selling to
• Clarify who your customers are, where to find them, what they love, and how to reach them
• Glean priceless insights through user interviews and validate whether your product or service is what they actually want
• Attract customer love by defining the feelings your brand will evoke—the root of all great marketing

UPON LANDING:

You’ll know your customer so well that they’ll feel like your new best friend—because from here on out, they’re going to have to be.

Flight 3: A Brand That Soars

OVERVIEW:

On this Flight, you’ll craft an iconic brand identity that marketers only dream of—and that will attract raving fans.

DURING THIS FLIGHT:

• Create a premium brand identity, soup to nuts—from logos to typefaces to color palettes and beyond
• Nail the compelling and memorable business name that will set you apart from the pack
• Strategize how you’ll cut through the noise: to zag when everyone else is zigging
• Clarify an internal brand that reflects your external brand values and lay the foundation for a company culture with integrit

UPON LANDING:

You’ll be the maestro of your own brand’s destiny and create tools to hold yourself—and your team—accountable to delivering on that promise no matter where you show up.

Flight 4: Ground Control

OVERVIEW:

On this Flight, you’ll gain visibility into the sometimes foggy ins and outs of business ownership with best practices that will cover your ass now—and in the long haul.

DURING THIS FLIGHT:

• Choose the right business entity—from corporation to sole proprietor, you’ll discover the path that’s right for you
• Understand the tax implications for your unique business and avoid the common pitfalls that many business owners encounter
• Learn the step by step methods you need to trademark your brand name and logo
• Gain confidence with the foundations of financial literacy—and figure out how much money you need to run your business

UPON LANDING:

When you step off of Flight 4, you’ll have a solid understanding of the brass tacks of taxes and how you’ll protect your most precious cargo.

Flight 5: Hark! It’s Marketing

OVERVIEW:

Marketing is the lifeblood of every business. On our fifth Flight, we’ll cover the winning tools, tactics, and best practices you need to ensure you attract and convert the right people at the right time—and keep them.

DURING THIS FLIGHT:

• Discover how great marketers leverage storytelling to make even the most basic products sexy—and how you can too
• Gain skills to leverage paid media, earned media, and owned media
• Establish why your customers should care about you—as well as how and where you’ll reach them
• Learn and implement best practices for social, email, and paid marketing

UPON LANDING:

You’ll be able to market your business. Plus, you’ll have brand loyalists buzzing about what you’re doing, primed and ready to not just spend money with you once, but over and over again.

Flight 6: Loyalty Points

OVERVIEW:

A loyal customer starts and ends with Customer Experience. On Flight 6, we’ll craft a compelling end-to-end experience for your business. We’ll go above and beyond best practices to dive into what it means to go the extra mile and look at the brands that do customer experience right.

DURING THIS FLIGHT:

• Learn how to craft an above-and-beyond customer experience that cultivates brand love and loyalty
• Understand how to handle challenging situations and diffuse customer complaints with grace—and get our pre-written scripts
• Perfect the tricks needed to creating memorable moments for your customers and drive word of mouth
• Discover how to measure customer sentiment without lifting a finger

UPON LANDING:

When you step off of Flight 6, you’ll understand how to spark customer joy with both consistency and spontaneity.

Flight 7: The Team On The Ground

OVERVIEW:

As we prepare for landing, you’ll learn how to attract, hire, and retain great people, and what tools and processes you’ll need to manage them. You’ll also leave with an understanding of what great leadership looks like and how to not only define a great culture, but live up to it.

DURING THIS FLIGHT:

• Know when it’s time to hire, how to find and recruit great talent, and provide a great candidate experience
• Gain skills in leadership and learn how to build a healthy, happy internal culture
• Get schooled on people management, payroll, project management… and all the fine print
• Learn how to build a transparent culture rooted in trust and accountability

UPON LANDING:

You’ll feel confident in your ability to sniff out the good eggs from the bad and run your team and your culture like a boss.

Business Class is for you if:

• You’re inspired by a business idea or ideas you want to validate and pursue, whether that means launching now or later
• You’re an existing business owner who’s ready to professionalize, level-up, and grow
• You’ve been seeking a community of other business owners to connect with and learn from
• You’re ready to commit to yourself and your dreams, stay accountable, and build a life you love
• You’re ready to nerd out on all things strategy, marketing, brand building, creative, finance, leadership, and more

Business Class is not for you if:

• You prefer a cheesy get-rich-quick scheme over putting in the real work
• You have absolutely no business idea or are unsure if you want to start one at all
• You aren’t committed to your personal and professional development, or to show up for yourself and others
• You expect 1-1 coaching. Business Class is a community and robust self-led program that empowers you to build your business on your own time.

Readmore about: Sophia Amoruso

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