The 60-Minute Makeovers Mini-Course is phenomenal!
One thing that’s really awesome are the frameworks. It’s easy to write someone else’s copy. but it’s hard to remove yourself and be objective when you’re writing your own. The frameworks are so helpful for that.
I needed to get a lot clearer and more THEM-focused in my web copy. The prompts have helped me get a lot of clarity. The examples really drove all your points home. And, I just bought your About Page product this morning. I love your stuff. Please keep making products, I will keep buying them
– Chris Orzechowski, email copywriter (and self-described “meathead”)
Like looking at plastic surgery before-and-afters but so much more productive.
In this easy-to-digest reader.
You’ll get to see small, but crucial, nips and tucks that make all the difference.
Swap a word here, delete a word there.
Suck the fat out of this part, plump up that part.
What to write, what not to write.
On your homepage, your Services page, your header and tagline, your emails to leads, your About page, even a physical mailer.
All these little changes were made in under one hour.

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